The Jewish Day School Video Academy Awards: The Sequel (the "Contest") is sponsored by The AVI CHAI Foundation ("Avi Chai"), 1015 Park Avenue, New York, NY 10028 ("Sponsor"). The Contest is part of a program, the Jewish Day School Video Academy, which Avi Chai provides to eligible Jewish Day Schools to help them to teach the use of online video; the program includes webinars on storytelling, production, post-production, and distribution and one-to-one consultations on those subjects. The program and the Contest platform are hosted by See3 Communications, LLC ("See3"), 1222 West Wilson, Suite 2E, Chicago, IL 60640.

The objective of the Contest is for schools to compete for prizes for the videos that best promote their eligible North American Jewish Day Schools.

These Official Rules of the Contest ("Official Rules") apply to all Submissions (defined in 6), including those of a school that is later determined not to be eligible or is disqualified. These Official Rules cannot be waived or changed except by the Sponsor. If a school is considering entering the Contest, a senior school official of that school must read all of these Official Rules. Because that senior school official must also transmit the school's Submission and agree to these Official Rules on behalf of the school, he or she must also be authorized to enter into agreements on the school's behalf. NO PURCHASE IS NECESSARY TO ENTER OR WIN THE CONTEST.

The Contest is open only to North American Jewish Day Schools that express a positive attitude toward the state of Israel and an appreciation for the value of secular education ("Entrant"); no individual person may be an Entrant. All decisions regarding any aspect of eligibility (or ineligibility) of an Entrant is made only by the Sponsor, in its sole and exclusive discretion. If at any point during the Contest, the Sponsor determines that an Entrant, even if a prize winner, is an ineligible Entrant, Sponsor may disqualify that Entrant, and, in its sole discretion, select an alternate prize winner.

By participating in the Contest, the Entrant hereby agrees that all information that it supplies on the Entry Form is current, truthful and complete. If that information is not current, truthful and complete, an Entrant may be disqualified from the Contest. By transmitting a Submission, the Entrant represents and warrants to Sponsor that (a) the individual person who submits the Submission for the Entrant is a senior school official, who has read and understands these Official Rules, and is authorized to make agreements on behalf of the Entrant; (b) the act of transmitting the Submission signifies that these Official Rules are an agreement between the Entrant and the Sponsor; (c) the Entrant owns all right, title, and interest in the Video and has obtained all appropriate permission and releases, including all patent, trademark, trade secret, copyright or other proprietary rights, including privacy and publicity rights, to grant Sponsor the License described in Paragraph 13; and (d) it has obtained a release from any identifiable person who appears in, is heard in, has allowed the use of his or her name, likeness, or voice in the Video, or has otherwise contributed to the Video; if a participant in the Video is a minor, the Entrant has received the written consent of the minor's legal guardian. Minor participants may be identified by first name only. The Entrant agrees to indemnity the Sponsor, See3 and their licensees, successors and assigns against all liability, losses, costs and expenses (including reasonable attorneys' fees) incurred as a result of any Submission Entrant transmits to Sponsor that violates the representations and warranties in the preceding subsections (c) and (d) above.

To be complete, an entry must include (a) an Entry Form with all the requested information completed accurately; and (b) a link to the video (requirements described in 7) that is posted to the Entrant's YouTube account (the "Video"). (The Entry Form and the Video link together are the "Submission"). There is no limit to the number of Submissions that each Entrant may submit, but each Submission must be transmitted separately. Each Entrant is solely responsible for all expenses and costs associated with producing and transmitting its Submission(s). All Entrants must continue to make the Video component of their Submissions available on their YouTube accounts through September 30, 2012, for viewing by the students in the Sponsor's Jewish Day School Video Academy.

The Video must be original (not copied), less than two (2) minutes long, and created after February 1, 2012 (footage created after September 1, 2011 can be repurposed), by people from the Entrant (without the help of any professionals or any celebrity appearances), and submitted by 11:59 p.m. ET on May 9, 2012 ("Contest Period"). (If the Entrant is not located in the Eastern Time Zone, it should adjust its transmittal time to meet the deadline in the Eastern Time Zone.) Each Entrant will require a YouTube account to post its Video. Any Video containing material that is violent, obscene, illegal, racially or morally offensive, otherwise inappropriate, or does not meet Sponsor's standards for any reason as determined by Sponsor, in its sole discretion, may be rejected as ineligible for consideration. Any determination about whether an Entrant's Submission complies with the Submission Requirements (including whether the Submission is sufficiently original and complies with these Official Rules) will be made solely and exclusively by Sponsor (or its Judges (defined below)), and Sponsor may disqualify any Submission based upon those determinations.

During the Contest Period (defined in Video Requirements, 7), each Entrant should:

(a) Log on to www.dayschoolvideoacademy.org (the "Website") and click on the banner (or link) labeled "Video Contest";
(b) Follow the on-screen entry instructions (including completing the Entry Form and indicating that the Entrant has read and agrees to these Official Rules and that the senior school official making the Submission is able to make an agreement for the Entrant);
(c) Provide a link to the Video on the Entrant's YouTube account.
(d) Click on "Submit" to complete your entry.
(e) To be eligible, both required parts of each Submission must be transmitted together by 11:59 p.m. ET on May 9, 2012. (If the Entrant is not located in the Eastern Time Zone, it should adjust its transmittal time to meet the deadline in the Eastern Time Zone.) Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply.

There are three categories of prizes: People's Choice Prizes, Judges' Prizes, and Participation Prizes. No matter how many Submissions it makes, an Entrant may not win both a Judges' Prize and a People's Choice Prize; if an Entrant wins a People's Choice Prize, it will be disqualified from the Judges' Prize category. An Entrant may win both a Participant's Prize (if it meets the requirements) and either a Judges' Prize or a People's Choice Prize.

People's Choice Prizes. Voting by the public of the Videos of qualified Entrants will begin on, Wednesday, May 16, 2012 through Wednesday, May 30, 2012. The public will be invited to vote on Videos with a "thumbs up" sign. The three Videos with the highest number of votes, as determined by the Sponsor in its sole discretion, will be the First Prize, Second Prize and Third Prize Winners.

Judges' Prizes. At the conclusion of the Contest Period, Videos of qualified Entrants will be judged and scored by qualified employees and representatives or partners of Sponsor ("Judges"), based on the following criteria: Entertainment 30%; Clarity of Expression 30%; and Effectiveness at addressing the question: "How does your school prepare its students to be lifelong learners?" 40%. Judges will rate these three criteria on a scale of 1 to 5 with 5 being the highest score and 1 being the lowest score. The Judges will choose the three winners from among all eligible Submissions. The Videos with the three highest average rankings, as determined by the Sponsor in its sole discretion, will be the First Prize, Second Prize and Third Prize Winners (unless one of them has already won a People's Choice Prize, in which case, the prize will go to the next highest-scoring Submission).

Participation Prizes. To qualify for a Participation Prize, an Entrant must complete all three of the following components: (a) participate in the webinars (available through the Website); (b) have at least one consultation (available through the Website in either the inaugural contest or The Sequel contest), and (c) transmit a completed Submission. Participation prizes will not be awarded to schools that received participation prizes in the inaugural contest. At the conclusion of the Contest Period, the eligible Submissions will be reviewed by the Judges. The first thirty-five (35) Submissions, received from qualified Entrants that qualify for this prize are winners of a Participation Prize.

Honorable Mention. Five schools in each of the People's Choice and Expert Judges tracks will be designated as "Honorable Mention" schools at the Sponsor's sole discretion. Each of the Honorable Mention schools will receive a Flip camera. Honorable Mention schools that received a Flip camera as a participation prize in the inaugural contest may receive another flip cam as an Honorable Mention prize in The Sequel contest.

All winners are subject to the Sponsor's verification of eligibility and compliance with these Official Rules. Winners will be notified by the telephone number, mailing address or email address that the Entrant provided on its Official Entry Form, and the prize will be sent to the mailing address given on the Official Entry Form. Sponsor is not responsible for lost, late, mutilated or misdirected mail. If a prize is returned as undeliverable, or if a recipient cannot be verified, or if a recipient is otherwise unable to accept a prize, the prize will be forfeited and awarded to the next highest scoring (or, for Participation Prizes, the next qualified) Entrant.

Sponsor will announce the winners of the Judges' Prizes and People's Choice Prizes on Wednesday, June 6, 2012. Sponsor will make two (2) attempts to contact the potential prize winners at the phone number or e-mail address provided on the Official Entry Form. If Sponsor is unable to reach a potential prize winner via phone or email after two (2) attempts, or if any prize or prize notification is returned as undeliverable, the Entrant will be disqualified and, at Sponsor's discretion, an alternate prize winner may be selected.

Six total prizes will be awarded; three by the Judges and three by the People's Choice. The three prizes will be the same in both categories. One (1) Grand Prize: $10,000; One (1) Second Prize: $5,000; and One (1) Third Prize: a video production package, valued at $2500, including camera, microphone, tripod and other items to be determined in Sponsor's sole discretion. The prize for those winning the Participation Prize and Honorable Mention prize is a "Flip"-style video camera. The approximate retail value of the total prizes, including goods, is $50,000.
Prizes are not transferable. All taxes associated with the receipt and use of prizes are the sole responsibility of the Prize Winner. There will be no prize substitution, except by Sponsor, which reserves the right to substitute a prize of equal or greater value, in its sole discretion, if any prize is unavailable. Unclaimed prizes will not be awarded.

For names of all the prize winners, visit the Website or send a self-addressed, stamped envelope before June 15, 2012, to "Jewish Day School Video Academy Awards," AVI CHAI, 1015 Park Avenue, New York, NY 10028.

Each Entrant retains ownership, including copyright of its Video and, by entering, grants Sponsor a nonexclusive, worldwide, royalty-free license for Sponsor to reproduce, distribute, and publicly perform the Video (or parts of it) and to publicly display stills from the Video for the purpose of advertising and promoting the Jewish Day School Video Academy, the Contest, or any other contest sponsored by the Jewish Day School Video Academy; for these same purposes, each Entrant authorizes the Sponsor to use the Entrant's name in association with its Video without further compensation ("License").

Privacy The name, address, and email address of the senior school official who transmits an Entrant's submission will be maintained by See3 only for the purpose of verifying the Entrants and notifying prize winners. Sponsor and See3 have agreed that none of that identifying information will be disclosed to any third party, nor will it be used for any purpose other than the purpose for which it was transmitted. The names of the Entrants that are prize winners will be made public (see 12).

Disclaimer. Sponsor, See3, their successors and assigns, and their directors, officers, employees, and agents are not responsible for and disclaim any liability for any delays or difficulties of any kind in transmitting a Submission or verifying a prize winner, including (a) incomplete, lost, delayed, late, stolen, damaged, illegible, misdirected, garbled, inaccurate, or undelivered Submissions or mail; (b) technical, hardware, software, computer, or networks malfunctions, difficulties or failures of any kind, including unavailable network connections, or failed, incomplete, garbled, misrouted, or delayed computer transmissions, which may limit an individual's ability to participate; (c) any computer, network, technical, mechanical, printing, typographical, human or other errors or problems of any kind relating to the Contest; or (d) damage to any computer system resulting from participating in, or accessing or downloading information in connection with this Contest.

Disruptions of the Contest. Sponsor may prohibit any Entrant or potential Entrant from participating in the Contest or receiving any prize if any person associated with an Entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other Entrant, Sponsor, See3, or their agents or representatives; or acts in any other disruptive manner. These determinations will be made by Sponsor in its sole discretion. In addition, if any Entrant attempts deliberately to damage any website (including the Website) or undermine the legitimate operation of the Contest, Sponsor reserves the right to seek damages from that Entrant to the fullest extent permitted by law or to take any other available legal action.

Postponement; Cancellation. Sponsor reserves the right to postpone, cancel, suspend or modify the Contest in any manner and for any reason without notice, in its sole discretion. Sponsor also reserves the right in its sole discretion, to cancel, suspend or modify the Contest (and to disqualify any implicated Entrant(s) (whether eligible or not) if fraud, virus, actions by Entrants, technical or other error or problem of any kind, or any other occurrence corrupts or affects the administration, integrity, security, or proper play of the Contest, as determined by Sponsor in its sole discretion. If the Contest is cancelled, Sponsor reserves the right, at its sole discretion, to conduct judging and to award prize(s) for the applicable Contest Period from among all eligible, non-suspect entries received for that Contest Period up to the time of the event or action warranting cancellation. If the Contest is cancelled before the stated end date, a notice will be posted on the Website.

No Warranties. Sponsor and See3 make no warranties covering any of the prizes awarded as part of this Contest.

Construction. The headings in these Official Rules are for convenience and are not part of the agreement. The word "including" should be interpreted as inclusive and has the meaning "including, without limitation."

Governing Law. The agreements between Avi Chai and each Entrant that submits a Submission in the Contest, the determination of the eligibility of Entrants, and the interpretation of these Official Rules are governed by and should be construed in accordance with the laws of the State of New York, applicable to contracts made and performed in that State, without giving effect to any choice or conflict of law rules or provisions which would result in the application of the laws of any other jurisdiction. If any Entrant (including an ineligible Entrant) and Avi Chai are unable otherwise to resolve any claim or controversy arising out of or relating to their agreement, the Contest, the Official Rules, or the Entrant's eligibility ("Claim"), they irrevocably agree to submit the Claim to binding arbitration conducted in the County of New York and administered by JAMS in accordance with its Streamlined Arbitration Rules and Procedures or subsequent versions thereof (the "JAMS Rules"). The JAMS Rules for selection of an arbitrator will be followed, except that the arbitrator must be an experienced arbitrator licensed to practice law in New York.